Ather
I work as the lead designer for Athers Internal communications and Employee Branding. This involves designing merch, playbooks, magazines, websites, policies, campaigns and office branding for them.
Here’s a quick display of some of the work I have done.
New Joiner Notebook
The new joiner kit included a T shirt, water bottle, notebook, stickers, and a packaging design. While all elements relate to their brand values, the notebook depicts the Ather org structure showing the factory level, the corporate office, the experience centers and zonal office.
Packaging Board Game
Ather is an electric vehicle company. Their mission and vision outlines the need to be sustainable and aware of our impact on the planet. In order to keep in line with their essence, we had to come up with a unique sustainable packaging for their new joiner kit. Something that people would want to hold onto instead of adding to more packaging waste.
So we designed a board game that would go on the inside of the packaging box. The idea of the game was to help a new joiner navigate across the Ather universe and make it to office. Since space is a recurring theme in the organisation, the Milky Way was used as the terrain one would have to manouver, with each planet posing special challenges based on it’s characteristics and Ather products coming in to rescue with power-ups.
Some of the challenges include solving a riddle to combat the martians on mars, navigating the meteor belt, trekking through the large expanse of jupiter and avoiding getting sucked in by black hole.
The Ather grid, helmet protection, warp mode, in built gps and thermal system act as power ups to combat each of the above mentioned challenges.